Transformation Strategy
Strategy Definition represents a key entry point for clients looking to engage Tower Strategy Group. Since 2008, we have worked extensively across both the Private and Public Sectors to help senior executives define the outcomes their organizations need to deliver and the strategy necessary to get there. To ensure actionability, we go a level deeper, delivering 3–5-year Crawl-Walk-Run plans that provide clients with not only broad direction but also the specific tactical actions needed to generate performance improvement gains in the short-term and then, progressively build on those successes over the medium and long-term.
Transformation
“Transformation” has become such an overused term that it has effectively been rendered meaningless, diluted to encompass everything from fundamental strategic and organization resets to tactical IT projects. We embrace a pure view of transformation, focusing on profound, strategic change.
We help clients understand new market, stakeholder, and customer opportunities, recognize emerging existential challenges they must address, and define the resulting strategic options available to them. Using these insights, we set a clear direction that positions our clients to build beyond their core, ensure long-term relevance, and lead — not just adapt to — change.
We enable clients to connect vision and strategic intent to day-to-day execution.
fu.sion
Transformation initiatives, by their very nature, invite chaos due to the disruptive change they unleash, the inherent risks of venturing into uncharted territory, and the complexity of retooling the myriad cross-functional capabilities required to establish leadership in new space. fu.sion provides for a controlled methodology and environment in which to contain that chaos and identify, assess, and plan transformation opportunities. Our approach combines human expertise with cutting-edge AI to navigate this complexity.
Through close collaboration with our clients, we establish clear objectives for their transformation initiatives — such as adapting to industry disruptions stemming from AI and Machine Learning — and use those agreed-upon outcomes to fine-tune the algorithms that fuel fu.sion, including in the ACCELERATOR. As we work with clients to scope and design their transformation strategies based on internal discovery and our primary research capability, this fine-tuning allows for context-specific strategy definition and objectivity when prioritizing the portfolio of transformation opportunities and investments available. This prioritization is especially critical in transformation initiatives, as the scope of disruptions available is far deeper and likely far exceeds what an organization can absorb at any single moment in time. We focus on building a foundation first, layering in the investments needed to allow for differentiation over the medium- and long-term.
During that strategy definition process, fu.sion AI serves as both a thought partner and an advisor to our teams and our clients. Nourished by best practices from our transformation strategy projects with the world’s leading organizations and bolstered by access to an extensive external knowledge base, fu.sion AI helps clients navigate the unknown by providing clarity and definition on the structure of opportunities available to them and what it will take to successfully pursue those opportunities.
The result: A tailored, actionable transformation strategy that leverages an organization's existing strengths while charting a bold course into new territory, ensuring sustainable growth and market leadership in an evolving landscape.
Learn more about fu.sion.
“Tower Strategy provided my team with unprecedented, deeply relevant strategic guidance as we moved into new markets. Their approach to meet our needs was collaborative, on point and realistic in meeting goals upon execution.”
— Head of US Channel Strategy, Pfizer
