For industrial technology manufacturers, it isn’t just about making physical products anymore;  with changes in ...

Looking across consumer markets, it is obvious that companies spend substantial time and resource carefully organizing their brands into a compelling  ...

Business and consumer markets are littered with examples of innovative new products and services that either failed to live up to their share, revenue ...

Creating and launching a successful new product or service can take months or even years to accomplish. And it’s costly both in terms of direct  ...

Outside of companies' Strategic Planning units, planning season is usually met with a collective groan. Why? Despite the snazzy charts they include ...

Most companies aspire to play in the premium segment of a market, emphasizing high quality, high-price products or services. In an increasingly ...